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New brief — where your team's judgment goes, and how it compounds into decision memory that stays yours. Read the brief

INDUSTRY — DISTRIBUTION & WHOLESALE

Decision intelligence for distributors and wholesalers

Distribution businesses in the $400M–$2B range run on a handful of recurring decisions: who gets constrained product, which DC holds which inventory, and what promise dates the business can actually keep. The A2go Decision Intelligence Platform (ADIP) puts AI agents on those decisions. Your team keeps the final call.

WHERE THE MARGIN LEAKS

Three decisions that hurt every week

Allocation when commitments exceed supply

A supplier shorts a PO and this week's commitments now exceed what is on hand. Someone decides which customers get filled, which orders slip, and which contracts carry penalty clauses that make the wrong choice expensive. Today that decision happens in a spreadsheet, under time pressure, with tier rules applied from memory.

THE DECISION: who gets filled this week?

See this decision mapped: ATP short-ship allocation

Working capital trapped in the wrong DC

Total inventory looks healthy. By distribution center it is not: one building sits on months of a SKU that another building keeps stocking out of. The cash tied up in that mismatch is real, and the transfer-or-hold decision gets revisited too rarely because assembling the DC-level picture takes days.

THE DECISION: what moves, what holds, what marks down?

Promise dates made from stale availability

Customer service commits dates against an availability snapshot that was true last night. By the time the order ships, the same stock has been allocated twice. The result is expedite fees, misses against tiered service commitments, and penalty exposure that surfaces at invoice time.

THE DECISION: what date do we commit on this order?

HOW ADIP COVERS THEM

Three agents on the distribution desk

Allocation agent

Monitors committed quantity against available supply. When commitments exceed supply, it drafts an allocation across your customer tiers using the rules you set, and shows the service and penalty consequences of each option before anyone commits.

Inventory rebalancing agent

Watches DC-level position against forecast and flags where working capital is pooling in the wrong building. It proposes specific transfers, holds, or markdowns, quantified in cash terms, on a cadence you choose.

Order promising agent

Checks live availability at the moment of commitment, not last night's snapshot. It flags orders promised against stock that is already spoken for and recommends dates that will hold.

[SLOT — CONFIRM the three agent role names and scope descriptions above against the Agent Guide before publish; copy owner supplies the ratified names.]

Every agent output is a proposal, not an action. Your planners review, adjust, and approve. See how agents act and the judgment layer for how approval works.

[SLOT — FIGURE for the team to draw: three distribution agents (allocation, rebalancing, order promising) feeding one review queue where planners approve or adjust; DC network on the left, customer tiers on the right.]

WHAT IT MOVES

The numbers these decisions sit under

OTIFFill rateWorking capital in inventory

In SCOR DS terms, this is Order and Fulfill work, with Plan setting the guardrails upstream.

One A2go customer, selling through 17 sales channels to more than 150,000 customers, cut forecast preparation from 28 hours to under one hour and now simulates pricing across 60,000+ SKUs in minutes rather than days. The before-state was analysts pulling data to Excel and circulating stale, static recommendations. Read the published story on Databricks' site, or see more results.

[SLOT — Named distribution customer proof point with figures goes here; copy owner delivers with sign-off attached. Until then this section states metric names only, no target values.]

FIT

Built for the middle of the market

A $400M–$2B distributor typically runs one ERP and at least one WMS, sometimes several after acquisitions, and does not carry a bench of data engineers. ADIP works from the data those systems already produce. In the same published customer story, 25+ market-intelligence users run scenarios daily without data-engineering support. That is the operating model: your planners and commercial team working the decisions directly, not filing tickets to a data team.

If you own the P&L, start with the CFO view. If you own operations, start with the COO and supply chain view. For how agentic decision intelligence differs from traditional analytics and generative AI tools, see the comparison.

Start with the decision that hurts most

Tell us where allocation, inventory placement, or order promising hurts most, and we will map that decision end to end: who makes it today, on what data, and what an agent-assisted version looks like.

Map your highest-pain decision
[SLOT — PRIMARY CTA MAY BECOME "BOOK A 30-MINUTE WORKING SESSION" PENDING THE TEAM DECISION; WIRED SITEWIDE WHEN DECIDED]